If you thought the most difficult part of creating a business was choosing the name, you’re going to be disappointed to hear that the most challenging work still lies ahead.
One of the most important aspects of developing a business is creating and executing an online marketing plan. This is how you’ll let prospective clients know about your company, why your mission is important, and what they can expect from you as an organization.
Fortunately, online marketing doesn’t have to be scary or dull. There are many simple, easy ways to promote your company that will get and keep customers interested in what you have to offer.
First off, make sure that you understand the mission of your company. If you don’t have a clear goal for your organization, it’s going to be difficult to market to new customers. Know who your target audience is and why.
Are you selling products to college students who live in shared apartments or are you marketing to homeowners who have children?
The way that you promote your company will vary based on your target audience. The quickest way to determine who you’re selling to is to come up with a mission statement for your business.
What is the goal of your company?
Why is your product or service valuable?
Decide that and you’ll be well on your way to attracting new clients.
It’s also important that your company understand the role that social media plays in today’s businesses. Gone are the days when you could run an ad in the Sunday paper and be set.
Now, you need to be on social media and you need to be active on it.
- Retweet comments that people make about your company.
- Thank people for following you.
- Post pictures that pertain to your business.
- Post each day and try to get your customers involved in your pages.
- Run contests.
- Host giveaways.
Do whatever makes you feel good about promoting your products to your target audience. Just remember that a social media site is only as good as its interactions. Make sure that you post daily to keep customers coming back again and again.
It’s also important that you be generous as a company. You’ve probably heard that bad news travels fast. Did you know that good news can travel just as fast?
When you’re generous with your customers, they’re going to remember. They’re going to tell their friends. They’re going to think about your organization and they’re going to keep giving you their business.
Running promotional specials and handing out coupons are two ways you can get customers excited about shopping with you.
Another valuable way that you can be generous is to sponsor bloggers. Consider sending out a few free products to bloggers in exchange for a fair and honest review. You might be surprised at just how much business you get from a simple review!
No matter how long you’ve been running your company and no matter how much business you’ve had, remember that online marketing is an ongoing process.
This doesn’t mean that it has to be dull. Don’t be afraid to get your customers involved and to cater to their specific needs. The more that you do, the more you’ll see your business blossom.