Understanding Buyer Personas

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If you are trying to build your business and give it a solid online presence that brings in new business you may have heard of many things that will help you increase your visibility. Online marketing firms tend to discuss many different things as part of their drive to provide affordable SEO for small businesses. Some of these things make sense: using keywords and terms that put your site at the forefront of search engine results, making sites that load quickly and which are easy for your potential customers to use, and other aspects of online content marketing.

One thing that confuses many business owners is the concept of a buyer persona. You may be wondering what it is, why building a persona is so important to your online content marketing, and how to build a buyer persona for your own company. Here is what you need to know.

Basically, a buyer persona is a fictional (made-up) idea of who your average customer is. It may be made up but it is based on some very real information. This is often gathered either through market research, customer surveys, or even information gathered using search engine optimization and internet tracking programs. These are used to gather data about what your customers are looking at, where they are spending the most time when they visit your site and even what other information they have looked at in order to find your site in the first place.

Once a company that specializes in affordable seo for small business has the information found in a buyer persona, they can then begin to market your products in a way that is more appealing to your customers. They may give recommendations about which products to add or remove from your inventory, which services seem to be the most popular and even how changes to your website or brand will be received by your customers. This can often help you avoid making costly marketing mistakes that may result in a loss of momentum for your business.

If you are choosing an online content marketing company you may want to ask them how they develop their buyer profiles or if they even offer them. If not, you may want to consider working with another company that can provide you with this kind of important information that will help you build your company as quickly and profitably as possible.

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