If you look at any articles on how to improve your company’s web presence, they all tend to say the same thing: improve your search engine results. One of the best ways to do this is to use keywords in order to make your site more appealing to search engines. While this sounds simple, the truth is that it can be much more difficult than you might think. One main issue that people have is how to figure out which keywords to use.
In the past, this has been difficult to do. It has been difficult to tell which keywords have the most favorable metrics and, therefore, offered you the most potential to improve your website’s search engine ranking. This was partially because there are different metrics that matter more to the different search engines and most programs didn’t take into account all of the factors that could influence how useful or significant a search word was.
Now, however, that has changed. A program known as Keyword Explorer (or KWE for short) has recently been released that will help you customize the different keywords that you will be adding to your website and will help you customize your keyword choices while getting metrics and scoring that will tell you which keywords and phrases will have the biggest beneficial impact.
How KWE is different from other Keyword Research Programs
This program starts at the very beginning: helping you come up with ideas for keywords. This is extremely helpful as it can sometimes be difficult to come with even the most basic ideas to develop. It can also help you to organize the keywords and phrases that you have developed. The ability to sort them into different categories means that in future, you will be able to access your past work and select the keywords and phrases that suit your current needs best.
It is also very accurate. This is important. It analyzes information from nearly 1,000,000 real searches making the results it gives you much more accurate and comprehensive than search results that you may get from other keyword development programs. The results that KWE will give you are about 95% accurate.
You can also choose which metrics you want to focus on. Many programs that have been available in the past focused on specific metrics. While this was helpful for some individuals it did mean that results were less suitable for some websites. KWE allows you to choose which metrics you want to focus on so that you get the most useful data for your needs. Customization is incredibly useful and is something which has not been available up until now.
If you are looking for a program that offers you more comprehensive data than AdWord results and which will allow you to have more confidence in your web content building you need to give KWE a try. Users can engage in two free searches per day although if you are willing to pay you are able to access a larger number of searches. Then, you can sit back and know that the keywords and phrases you are using are the most relevant and beneficial to your SEO campaign.