Within the past 10 years as a society, we have progressed rapidly with the way that we utilize the Internet. Individuals tend to inquire (or find) the best recommendations possible in regards to new businesses/services that they are unfamiliar with through independent business websites and social media.
Thanks to the plethora of social media platforms, there are a variety of ways to grow your client base from your website simultaneously.
Today we are going to provide to you a few key factors that you should take into consideration when growing your client base.
1. Be Consistent With Your Posts
What many business owners fail to realize is that being consistent with your website is crucial to growing your client base. New clients that are visiting your website for the first time may not know what is considered old or new to your business.
Therefore, we recommend that you always keep your website up-to-date. If you stay consistent with your website, this will drive current clients to recommend you to their friends and/or family.
On your website, we recommend that you implement some type of content marketing analytics program. Many website hosts are pre-equipped with analytics. Nonetheless, if that is not the case for you, we suggest that you use Google Analytics in order to keep track on how much traffic your website receives on a daily/weekly/monthly basis.
2. Learn The Importance of Search Engine Optimization
Search Engine Optimization (also known as SEO) is one of the most crucial ways for your business to become successful online. We live in a society that focuses on keywords online and in real life. On your website, there are going to be a variety of ways that you can implement SEO to expand your client base.
It is important to note that as a general rule of thumb, if you have a blog on your website that you always aim for at least 300 words. This is the minimum amount that is recommended for search engines such as Google or Bing to pick up on. The goal with your website is to get on the first page. A substantial amount of individuals that are new clients do not search past the third page if they are looking for new businesses to support and services to utilize.
3. Figure Out The Most Effective Social Media Platform For You
By now, You are probably aware of a few or all of the social media platforms that currently exist. However, when it comes to social media marketing(SMM), there are 3 social media platforms that stand out from the rest.
Facebook: Facebook is currently the most popular social media platform with over 1.2 billion users. Many individuals choose to use a personal page to promote their business/service while larger companies have business pages that are designed to include videos, sales, promotions and more.
Twitter: Twitter has been around for many years and continues to be one the social media heavy hitters. Everyone from solo entrepreneurs, multi-million dollar corporations, and even our president utilizes Twitter as a way to distribute information.
Instagram: Over the past few years, Instagram has become the most popular social media platforms based around. Whether you are providing services or products, Instagram allows for you to showcase and share new visual content to prospective/new clients.
By utilizing these 3 simple tricks, you can quickly and effectively build a loyal client base around your brand. However, if you don’t have time to manage all of these things by yourself, don’t be afraid to reach out to us at Nerdigital. Give us a call at (858) 348-4885 or contact us online.