If you are like most companies, regardless of your size, you are likely depending on your company’s website to help you attract new clients and increase your revenue. If your site is well constructed, you are likely finding that this is an excellent tool for bringing in new customers and increasing the revenues that your company is bringing in. Of course, not every website is as well-constructed as we would like it to be.
Here are five of the most common on-site optimization problems that affordable SEO for small businesses can help you correct.
Problems with Navigation
You need to make it easy for your customers to move around your site. If they can’t find the information that they are looking for they will quickly move away from your site and on to the sites that your competitors maintain. It’s not just a matter of having a good index, though. You also need to use an HTML sitemap that can help them identify where they want to go and tags in your content that help them make their way to relevant areas that you want to show them.
So how do you fix this while still utilizing affordable SEO marketing? You make sure that there is more than just one way for users to find their way around your site. You make sure that it is easy for them to figure out where the content they need is located and provide them with ways to get there directly.
Title Tag Issues
Another major issue that many websites have is that the title tags are badly written. They may be too long. They may be so short that they do not make a potential customer interested in seeing what you have to offer. If you do not use your title tags properly you are missing out on a chance to draw a customer in and get them interested in what you can do for them. Most SEO tips agree that this is as simple as rewriting the titles so they are relevant, catchy, and descriptive enough that visitors to your site will be interested in what you have to offer them.
There are a few different image issues and they need to be handled in separate ways. Most websites are incorporating an increased number of images into their design and so it is becoming increasingly important that those images are used properly. Make sure that images are of good resolution but are not so high-res that the site will take forever to load. Also make sure that you are using ALT attributes on your images so that search engines recognize them and use them to improve your website ranking.
Not Using Internal Linking
Many companies don’t realize how important internal linking can be. Not only can it provide your customers with an easy way to get around your website (see the section on navigation problems), it can also help to make your website show up sooner in search engine rankings. This one is not that difficult to fix. You simply need to make sure that you are linking to other areas of your site, that you are providing descriptions of the links and that you are not overdoing your use of links.
Misusing Your Site’s H1 Tags
A final issue, that may be harder to understand if you are not into web design, is misusing your site’s <H1> tags. You need to make sure that there is only one of these tags per page and that they are in the right part of your web pages. Fixing this may be the job of a web designer, though, rather than something you can do yourself.